Privacy Policy

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This Privacy Policy explains how Deep Stretches collects, uses, shares, and protects information when you use DeepStretches.com and related services, including shop.deepstretches.com, membership areas (including DS Club), and the Deep AF AI features (collectively, the “Services”).

1) Who we are

Deep Stretches is operated by Dark Horses USA.

2) Information we collect

A) Information you provide

• Account and membership info: name, email address, username, password, membership status, and account settings.
• Orders and fulfillment details: billing and shipping address, items purchased, order notes, and transaction records.
• Customer support messages: the content you send when you contact support, including attachments.
• User content: comments, reviews, form entries, uploads, or other content you choose to submit.
• Deep AF inputs: prompts, messages, and files you submit to Deep AF.

B) Information collected automatically

• Device and usage data: IP address, browser type, device identifiers, operating system, pages viewed, referral source, timestamps, and interactions.
• Cookies and similar technologies: used for logins, session management, shopping cart and checkout, preferences, analytics, and security.

C) Information from third parties

We may receive limited information from vendors that help operate the Services (for example, payment confirmation, shipping updates, fraud signals, or aggregated analytics).

3) How we use information

We use information to:

• Provide the Services (accounts, logins, store functionality, memberships, and AI features).
• Process orders, send confirmations, and fulfill shipping where applicable.
• Provide customer support and respond to requests.
• Maintain security, prevent fraud, and enforce policies.
• Understand usage and improve performance, reliability, and design.
• Comply with legal obligations and resolve disputes.

4) Cookies and tracking technologies

Cookies support essential site functions (login sessions, cart, checkout, fraud protection). We may also use analytics cookies to understand site usage and improve the Services.

You can control cookies through your browser settings. Disabling certain cookies may limit functionality, especially login, cart, and checkout features.

5) How we share information

We share information only as needed to operate and protect the Services:

• Service providers: hosting, content delivery, security tools, ecommerce tooling, analytics, email delivery, customer support tooling, and payment processing. Providers are expected to handle data only for the services they perform.
• Legal and safety: to comply with law, respond to lawful requests, or protect rights, property, safety, and security.
• Business transfers: if Deep Stretches or Dark Horses USA is involved in a merger, acquisition, restructuring, or asset sale.

No sale of personal information for money. Deep Stretches does not sell personal information in exchange for monetary payment. Some privacy laws define “sale” or “sharing” broadly (including some advertising uses). If Deep Stretches uses advertising or analytics tools that could be considered “sharing” under certain laws, you can opt out as described below.

6) Data retention

We keep personal information only as long as reasonably necessary to:

• Provide the Services you request,
• Maintain business records (orders, payments, support),
• Prevent fraud and enforce policies,
• Comply with legal and tax obligations.

Retention periods vary by data type. Order and payment records are typically retained longer due to tax and accounting requirements.

7) Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No system is perfectly secure. You are responsible for maintaining the security of your account credentials.

8) Deep AF AI privacy notes

A) What Deep AF processes

Deep AF processes the prompts, messages, and files you submit, plus basic technical data needed to run the feature (for example, session identifiers and usage events).

B) Third party AI processing

Deep AF may send your inputs to third party AI service providers to generate responses. Those providers process the data to return outputs. Deep Stretches does not control how every provider independently retains or uses data, so you should avoid submitting highly sensitive personal information.

C) Do not submit sensitive data

Do not submit:

• Payment card numbers, bank account details, or authentication secrets
• Government issued IDs
• Medical records
• Information about someone else without their permission
• Anything you would not want processed by an AI system

D) Safety and abuse monitoring

We may use automated tools and limited human review when necessary to investigate abuse, enforce policies, or protect the Services and users.

9) Your privacy rights and choices

Depending on your location, you may have rights to:

• Access, correct, or delete certain personal information
• Obtain a copy of information you provided
• Object to or restrict certain processing
• Opt out of marketing communications
• Opt out of certain advertising or analytics “sharing” where applicable

Marketing emails: You can unsubscribe using the link in the email.
Requests: Submit privacy requests through the site contact method used for support. We may ask for verification before completing requests.

10) Children’s privacy

The Services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal data, contact support and we will take appropriate steps.

11) International users

If you access the Services from outside the United States, your information may be processed in the United States and other locations where service providers operate.

12) Changes to this policy

We may update this Privacy Policy. The “Last updated” date will change when updates are posted.

13) Contact

For privacy questions or requests, contact Deep Stretches through the same support contact method listed on the site.